WPP: Parent company activities

WPP, the parent company, supports a range of charities, with a particular focus on education, the arts and young people. These include:

  • Education Africa UK
  • Gambian Education Development Trust
  • INSEAD Trust for European Management Education
  • NABS (a charity which offers financial, practical and emotional support to those in the advertising industry)
  • The London Business School
  • The National Portrait Gallery
  • The Paley Center for Media
  • The Roundhouse Trust
  • University of Oxford
  • Woodrow Wilson International Center For Scholars

WPP is also a member of:

  • Business in the Community (an organisation that promotes responsible business practice)
  • Employers Forum on Disability
  • Media Trust (which provides media support to over 5,000 charities)
  • The Institute of Business Ethics

For a number of years, donations from WPP have been used to support the Lower Basic School in Sanyang village and the regional health clinic at Medina Salaam, both in Gambia. During 2008 WPP funding provided PCs and laptops for the school’s internet centre and enabled the school to join the Eden Project Gardens for Life. This program educates children about basic biology and plant nutrition and enables them to share their experiences with other schools around the world over the internet. An acre of local land has been reclaimed and turned into gardens for the school. The funding has also covered new gardening equipment and seeds for the first year’s crops. During 2009 the live internet feed will be established from the school garden and classrooms, enabling the children to keep in touch with their partner schools.