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Campaign: Promoting environmental responsibility


Client: Siemens
WPP company: Ogilvy, Frankfurt and Ogilvy, New York

Many people are familiar with Siemens products but are less aware of how the technology company is helping to tackle some of the world’s toughest challenges.

Ogilvy Frankfurt and Ogilvy New York created the Answers campaign which asks challenging questions and shows the part that Siemens plays in finding answers.

One ad asks, “How can you power a planet hungry for electricity without damaging it?” The accompanying visual of an offshore wind farm holds a simple answer: efficient energy supply. People are then prompted to visit where they can find out more about the company’s environmental products, such as components for wind turbines.

Launched originally in Germany and the US, the campaign was expanded to more than two dozen markets around the world. The campaign includes print, outdoor, TV, radio and web.